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The Danish company Jorenku A/S made its debut at EuroTier in 1998, when CEO Johnni Pedersen first presented Staldren®. When EuroTier opens in November 2026, it will mark the 14th time Jorenku participates in the international trade fair. Jorenku A/S already prepares for EuroTier 2026, as the fair is of great importance with the company’s focus on exports, especially in Germany.
EuroTier 2026: A Key Event in the German Market Strategy
Germany is one of Europe’s largest agricultural markets, and since the last fair, Jorenku has strengthened its efforts with a German-language website, translated product materials, and an export initiative. EuroTier 2026 will therefore be a central element in that strategy.
“EuroTier has always been one of our most important international fairs, and in 2026 it plays a special role. With our focus on exports, the fair gives us a unique opportunity to meet new and existing dealers in person, which is particularly crucial when working with the German market, where personal relationships are essential,” says CEO Johnni Pedersen.
Enhanced Visibility Ahead of the Fair
Jorenku A/S already prepares for EuroTier 2026, with activities and materials aimed at further strengthening the company’s position. The focus will be on core products within disinfection, feed acids, and liquid supplementary feed.
”When we are in Hannover in a year, our goal is to take another step forward in our export strategy – especially in Germany,” says Johnni Pedersen.
For further information, please contact:
Johnni Pedersen
CEO Jorenku A/S
Tel.: +45 56 21 40 70
E-mail: johnni@jorenku.dk
About Jorenku A/S
Jorenku A/S develops and produces high-quality products for agriculture. In addition to the flagship product Staldren®, the range includes liquid feed supplements and hygiene products. The company exports to more than 65 countries and continuously works to strengthen its international position.