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Since acquiring Dan-Liq in 2017 and MT LiqTek in 2018, the Danish production company Jorenku increases its turnover tenfold on liquid supplementary feeds in the Northern European market. This confirms the great potential behind the acquisition strategy.
“When we decided to expand our product range beyond Staldren®, we saw a clear potential in offering supplementary feeds as a natural part of our portfolio. This allows us to make it more attractive for farmers to purchase multiple products from a single supplier,” says CEO Johnni Pedersen.
From Knowledge to Growth
The foundation for growth was laid by Henning Dahl, founder of Dan-Liq, who contributed with his extensive technical expertise.
“Henning’s knowledge has played a key role in our development. Since acquiring Dan-Liq, we have been able to combine his expertise with Jorenku’s strong dealer network, especially in Northern Europe. This has been crucial in bringing the products to international markets,” explains Johnni Pedersen.
Broad Portfolio – Strong Demand
Jorenku’s range of liquid supplementary feeds includes a wide selection of products. From liquid vitamins and minerals under the brands Eurovit and Dan-Liq to various sorts of iron supplements and amino acids. The fastest growing product category is feed acids. This includes Dancid®+, Dancid® 80/20, and Koncid+ with 78 % formic acid.
Focus on Future Growth
After eight years of dedicated effort, Jorenku is now strongly positioned in the Northern European market for supplementary feed – and the company continues to see growth opportunities in this segment.
“Demand for supplementary feeds, especially feed acids, continues to grow, and we see great potential for further development both in Denmark and across our export markets,” concludes Johnni Pedersen.
For further information, please contact:
Jamil Kure Al-Shiekhly
Head of sales and co-owner of Jorenku A/S
Tel.: +45 20 87 13 19
E-mail: jamil@jorenku.dk
About Jorenku A/S
The Danish company Jorenku A/S develops and produces high-quality products for agriculture. In addition to liquid supplementary feed, the range includes hygiene products and the flagship product Staldren®. The company exports to more than 65 countries and continuously works to strengthen its international position. You can learn more about the company Jorenku A/S here.