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With demand for poultry products steadily rising in China, the registration provides Jorenku with a green light for the Chinese market. It also gives a firm foothold in a market hungry for solutions that enhance animal health and production efficiency.
CHINA
Jorenku A/S, a Denmark-based manufacturer of feed and hygiene products for livestock, has achieved a significant milestone with the official registration of its liquid calcium supplement, Calci-Liq, in China.
The long-anticipated approval marks the culmination of years of documentation and regulatory work, paving the way for the product’s commercial debut in the world’s largest poultry production market.
“This is an important step in our strategy to market more of our products in Asian markets.” Said Jamil Kure Al-Shiekhly, Sales Manager and Co-owner of Jorenku. “China is huge, and thus the potential for effective, user-friendly products that support poultry health is also great.”
Calci-Liq is a liquid feed supplement designed for poultry. It contains concentrated vitamin D3 (Hy-D), calcium, and magnesium. It is administered through drinking water, enabling rapid and efficient absorption of nutrients.
The product is specifically formulated to support joint and bone development in broilers and improve eggshell strength in laying hens.
The Chinese approval comes at a strategic time for Jorenku, as global market uncertainties prompt the company to intensify its focus on high-potential regions.
“We see great potential in the Asian market. At VIV Asia in March, we already experienced strong interest in Calci-Liq. With this registration, we now have a solid foundation to take the next step,” Al-Shiekhly added.
With demand for poultry products steadily rising in China, the registration provides Jorenku with a firm foothold in a market hungry for solutions that enhance animal health and production efficiency.
The company now plans to build on this momentum by forging partnerships and scaling distribution efforts across the region.
Over 3 decades of supporting animal health and nutrition
Founded in 1991, Jorenku is best known for its dry disinfectant Staldren®, which supports hygiene and biosecurity in livestock facilities.
Over the past three decades, the company has expanded its reach to over 65 countries. This with a growing portfolio that includes feed additives, acidifiers, and disinfection products tailored for cattle, pigs, poultry, and sheep.
Recent expansion into markets such as Pakistan and Egypt underscores Jorenku’s increasing global presence.
“In our export markets, we see an increased interest in effective products for liquid disinfection and feed hygiene,” noted Al-Shiekhly. “The export to countries like Pakistan and Egypt confirms that we can meet the high standards that modern agriculture demands for hygiene and biosecurity.”
Looking ahead, Jorenku remains committed to furthering its international footprint. Particularly in Asia, where awareness and demand for livestock health solutions are growing rapidly.
As Al-Shiekhly concluded, “We are actively working to further expand our exports. The growing demand underlines a global need for effective liquid disinfection and feed hygiene products that contribute to a healthier production environment.”